an unfinished idea,
finally started.
A note from Alexis + Cali
pending started as Alexis's dream sitting in a Canva file — a name, a sweatshirt, and an idea she never launched.
Years later, we opened it together and realized pending was bigger than the brand. It was the feeling.
The idea you keep talking about. The thing you swear you'll start. The version of yourself you're still becoming.
So we decided to start with ours.
One hoodie. One shared feeling. And a bigger goal: to build a community around women with ideas in progress, then reinvest what we create into helping more of those ideas become real.
We're building pending so fewer good ideas stay pending.
Ours starts with a hoodie. Yours can start anywhere.
— Alexis + Cali
the file that started it
a name, a logo, a hoodie — sitting untouched for years, until this year in our apartment.
pending wasn't just
the name of the brand.
it was the feeling.
the job. the idea. the move. the trip. the thing in your Notes app. the person you're becoming.
building our dream life
What we're actually building
The hoodie
is just the
beginning.
Our goal is to grow pending into a platform that reinvests in women and their ideas — giving more women access to the tools, resources, knowledge and eventually capital that can help them start.
The mission
Build something
Grow it
Give back
Help her start
Build something
Grow it
Give back
Help her start
We're building pending
before we have it all figured out.
Because that's kind of the point.
The hoodie is our first step.
The goal is to help more women take theirs.
so nothing good stays pending.
Join pending →